Branding
Branding is about more than logos and colours — it’s about creating an identity that people connect with. My work explores how design can shape stories, strengthen communities, and bring ideas to life.
Déise Card
Déise Card is a visually distinctive gift and loyalty card series that I designed to reflect Waterford’s culture and character. Each edition blends bold colours, local landmarks, and seasonal themes, showcasing thoughtful branding and design versatility. Click here or tap the image to see more examples.
We Are Waterford
A vibrant voucher card designed to celebrate local pride and support small businesses. With bold blue and white county colours contrasted against a bright canary yellow backdrop, We Are Waterford puts community and culture at the heart of shopping local. Click here or tap the image to see social media created for this campaign.
Other Branding
Not every idea fits into a single category. Other Designs is a space for experimental branding, one-off concepts, and creative projects that explore new directions. From logo explorations to visual identities and campaign mockups, these works highlight my versatility and curiosity as a designer. Click here or tap the image to view a variety of samples.
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